Domain - Your Online Real-Estate

If we compare the Internet for a moment to the world of real estate, buying a domain name may be paralleled to purchasing land. Investing into a large plot of land, with favorable location and vicinity to important sites may pay back a hundredfold to the investor, however it involves certain expenses, appropriate planning and research, professional consulting etc. The story is different with purchasing a domain name. It does engage some preliminary research and requires certain acquaintance with the realm of Internet, but one must not expect vast expenses while buying a domain name, since today this objective may be accomplished in exchange for not more than a couple of dollars, in case you buy a domain name for a lengthy period in advance. The revenue may nevertheless exceed the invested sum considerably, provided your domain name has been selected correctly.

Purchasing a domain name – a long-term investment

A domain is your personal estate. While buying a domain name you are actually acquiring your own private landmark on the World Wide Web. Quite often, people, mostly Internet fans, get to buying a domain name before even thinking about the concept of the future website to be constructed under this name. The main reason for that may be explained by the fact that there is a direct connection between a domain's “age” (i.e. how long ago it was first introduced) and website search engine optimization (SEO). The older the domain, the easier it will be to promote it to the top ranking in various search engines. Another reason is that some people regard purchasing domains as a long-term investment. They know how to properly spot domain names whose cost will increase significantly in the future. Buy a popular domain name, wait till its price rises, then offer it for sale and reap the benefits. But be careful dealing with domain names that include well-known trademarks belonging to existing businesses.

How to choose a domain name?

Do you want to acquire a domain name for your future website? Are you up to investing funds in buying domain names with the perspective of reselling them later? In any case, there are several points to be taken into consideration.

For example, it is advised to choose domain names which are easy to remember. Just think of it – a domain name is basically your identification label in the net. By means of it your visitors will get to your website, and, if you want them to ever remember how to come back, make it simple.

Find out whether you can buy an “old” domain. There is a number of websites dealing with domain trade. Each of them contains a database of users willing to sell their domain name. A domain name's “age” may be crucial for anything regarding SEO, thus it is recommended to search for an older domain that might suit you. Moreover, it is quite probable that an old domain name may come along with its own target audience, which may as well get interested in your website. In case you have made a decision to purchase an old domain name, make sure it is relevant to the content of your site, otherwise it may distract the users already acquainted with this domain name and decrease traffic to your site.

If you buy a domain name in order to build a website, verify it comes in concordance with the product or service you are selling.

Still feeling unsure? You can always consult specialists, who will gladly assist you to select the most appropriate domain name. Good luck!